Smart takes on strategy, leadership, and the future of agency life. Curious, contrarian, and built for people asking bigger questions about how (and why) we work.
What If We Just Wrote More Stuff We Care About?
What if you gave yourself permission to make something better, not flashier or louder, just more honest? What if you stopped writing like you’re trying to meet quota and started writing like you’re trying to connect? That’s where the good work starts.
LaNae Riviere
Build Culture, Not Just Campaigns
A strong internal culture is the difference between an agency that delivers and one that leads. It shapes the kind of ideas you pitch, the risks you take, and the standards you hold. If you want the work to stand out, the culture behind it needs to mean something.
LaNae Riviere
Honest conversations about the messy side of work and being human. Think conflict, leadership, mental health, and all the stuff we’re usually too polite to say out loud.
Don’t Be That Marketing Guy: The Jargon King, Office Bully, and Wannabe AI Messiah
Writers, designers, and strategists thrive in cultures where curiosity is welcomed and people feel safe being wrong on the way to getting it right. If no one can push back without a snide remark or a performance review, the work will suffer, and so will your team.
LaNae Riviere
Personal takes, late-night opinions, and cultural commentary from the Classy Animal brain trust. Honest, a little chaotic, and exactly what you didn’t know you needed.
Candid updates, industry recaps, and behind-the-scenes ops from the FMK universe. Think of it as a progress report with personality and a healthy dose of self-awareness.
Explore the creative journey of Beaux Cantelli, the artist behind Classy Animal. From New Orleans roots to digital innovation, Beaux's work blends vivid colors, human emotion, and musical inspiration into rich, surreal visuals. Discover how their evolving practice shapes the soul of Classy Animal.
LaNae Riviere
MarTech, HubSpot, and content ops without the jargon goggles. Practical, technical insights for marketers who want to connect the dots and actually make things work.
