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Classy Animal is where we say the quiet parts out loud. This is Fly More Kites’ place to think in public—where the creatives, strategists, technologists, and jaded optimists behind FMK Agency share what we’re seeing, building, breaking, and rebuilding.
We're not trying to be gurus or thought leaders. We’re just trying to make sense of the chaos in marketing, tech, creativity, and leadership—and maybe make something that doesn’t suck while we're at it.
No fluff. No trend-chasing. Just real talk, hard-earned insights, and the occasional “what the hell are we even doing?” moment. Welcome to the magazine for people who still give a damn.
WTF even is this?
Classy Animal is the blog, journal, soapbox, and late-night therapy session from the crew at FMK Agency—hosted under the Fly More Kites umbrella, which is basically our catch-all for the companies, projects, and experiments we’re dumb enough to try.
We’re marketers, devs, designers, musicians, builders, and recovering overachievers who’ve been around long enough to know that most of what’s sold as innovation is just reheated BS. So instead of chasing clout, we decided to start a publication that tells the truth. Or at least our version of it.
You’ll find essays, rants, notes from the field, maybe even a few half-baked ideas that turn into something. It’s a living thing—kind of like us.
If you’re sick of LinkedIn humblebrags and Medium articles that say nothing, you’ll probably like it here.
