📄 TERMS & CONDITIONS
Effective Date: 04/15/2025
Site Owner: Fly More Kites (dba "FMK Agency")
Platform: Ghost CMS
CRM + MarTech Integration: HubSpot
Welcome to Classy Animal, a thought leadership publication by FMK Agency. These Terms & Conditions govern your use of our site and associated services, including marketing automation and CRM integrations via HubSpot.
1. Acceptance of Terms
By accessing or using this website, you confirm that you are at least 18 years old and agree to be bound by these terms. If you don’t agree, you shouldn’t use the site. Pretty simple.
2. Ownership & Intellectual Property
All content, visuals, and media on Classy Animal belong to FMK Agency or our contributors (unless otherwise credited). You’re welcome to quote us with attribution, but full-scale duplication is a no-go.
3. Third-Party Tools & Integration
This site is hosted on Ghost CMS and integrated with HubSpot, which means:
- Your data may pass through HubSpot CRM.
- You may receive personalized follow-ups based on your engagement.
- We’ll never sell your data, but we might use it to send you something helpful or weirdly insightful.
Other embedded tools we may use: Google Analytics, Typeform, or API-connected surveys. Each comes with its own privacy and cookie policies.
4. Use of the Site
You agree to use the site for lawful purposes only. No spamming, scraping, injecting malicious code, or attempting to reverse-engineer our content engine. Also, don’t pretend to be us — that’s uncool and illegal.
5. Comments, Submissions, & Interactive Content
If you comment or submit a message, you grant us the right to publish, edit, or reuse it. You’re responsible for what you post, and we reserve the right to moderate or remove content that’s offensive, spammy, or just plain nonsense.
6. Limitation of Liability
Classy Animal provides insight and perspective, not legal, medical, or financial advice. We’re not liable for losses arising from your use of this site or acting on its content. Consult your lawyer, accountant, or that one friend who always reads the fine print.
7. Modifications
We may update these terms from time to time. When we do, we’ll update the “Effective Date” and post it here. Continued use = agreement.
🔐 PRIVACY POLICY
Effective Date: 04/15/2025
Data Controller: FMK Agency (contact: legal@fmkagency.com)
We take your privacy seriously. Here’s what we collect, how we use it, and your rights.
1. What We Collect
- Name, email address, company info (if provided via forms)
- Engagement data (e.g., articles viewed, forms completed, links clicked)
- Location, device type, and referral source (via cookies and analytics tools)
2. How We Collect It
- Through HubSpot forms, newsletter subscriptions, and CRM workflows
- Automatically via cookies (see below)
- Occasionally, via third-party platforms like Typeform, Calendly, or SurveyMonkey
3. Why We Collect It
- To send newsletters, blog updates, and occasional marketing content
- To personalize your experience and route you to the right FMK brand or service
- To improve our content and website usability
4. Data Sharing
We don’t sell your data. We only share it with:
- HubSpot (our CRM and automation provider)
- Ghost.org (our CMS host)
- Legitimate contractors or team members managing this platform
5. Your Rights (especially if you’re in the EU or California)
- Right to access your data
- Right to request correction or deletion
- Right to withdraw consent at any time
- Right to lodge a complaint with your local data protection authority
To exercise your rights, email: legal@fmkagency.com
6. Data Retention
We retain your data as long as needed to deliver services or until you request deletion. Our CRM (HubSpot) keeps anonymized activity logs for marketing analysis.
🍪 COOKIE POLICY
Yes, we use cookies. Not chocolate chip — the tracking kind. Here’s what’s cooking.
1. What Cookies We Use
- Essential Cookies – Enable core functionality (e.g., page navigation, form submissions)
- Analytics Cookies – Help us understand how visitors use the site (via Google Analytics or HubSpot)
- Marketing Cookies – Allow us to personalize content and remarket to you on other platforms
2. Tools That Use Cookies
- Ghost CMS (basic session and tracking cookies)
- HubSpot (tracks engagement, page visits, conversion points)
- Google Analytics (anonymized user behavior)
- Hotjar or Mouseflow (if implemented, for session replays)
3. How to Manage Cookies
You can:
- Adjust cookie preferences via our pop-up consent tool
- Clear or block cookies in your browser settings
- Opt-out of analytics via Google’s opt-out tools
Note: Blocking cookies might degrade your experience on the site.
🧭 CONTACT US
Have questions about these policies or need to request data access/removal?
📩 Email: legal@fmkagency.com
🏢 Mail: FMK Agency / Fly More Kites, 4441 The Paseo, Kansas City, MO 64110
🌍 Site: www.fmkagency.com/contact
✅ COMPLIANCE & GOOD PRACTICES CHECKLIST (for HubSpot Solutions Partners)
| Requirement | Included |
|---|---|
| Clear description of data collection/use | ✅ |
| Consent for marketing communications | ✅ |
| Cookie disclosure and opt-out options | ✅ |
| Data access and deletion rights | ✅ |
| Third-party integration transparency | ✅ |
| Platform-specific disclaimers (Ghost + HubSpot) | ✅ |
| Human-readable language, not legalese | ✅ |
| Brand-aligned tone with legal accuracy | ✅ |