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Don’t Be That Marketing Guy: The Jargon King, Office Bully, and Wannabe AI Messiah
Beaux Cantelli/FMK Agency

Don’t Be That Marketing Guy: The Jargon King, Office Bully, and Wannabe AI Messiah

Writers, designers, and strategists thrive in cultures where curiosity is welcomed and people feel safe being wrong on the way to getting it right. If no one can push back without a snide remark or a performance review, the work will suffer, and so will your team.

Real Talk

LaNae Riviere

LaNae Riviere

Apr 18, 2025 — 4 min read
If Everything Is Thought Leadership, Nothing Is
Beaux Cantelli/FMK Agency

If Everything Is Thought Leadership, Nothing Is

If we agree that “thought leadership” is tired, then what replaces it? Honest content that actually helps your audience do something better. That’s it.

Brains On

LaNae Riviere

LaNae Riviere

Apr 15, 2025 — 6 min read
Blurring the Lines Between Brand Strategy and Brand Management
Beaux Cantelli/FMK Agency

Blurring the Lines Between Brand Strategy and Brand Management

Brand strategy defines who you are, what you stand for, and how you connect with your audience. You want the best for your brand, so strategy and management should support that, from start to finish.

Plugged In

LaNae Riviere

LaNae Riviere

Apr 14, 2025 — 4 min read
When to Be Blunt (And When to Back Off)
Beaux Cantelli/FMK Agency

When to Be Blunt (And When to Back Off)

Sometimes, in the middle of a tough project, you hit a point where sugar-coating it isn’t going to help anyone.

Real Talk

Nicholas A Hinckley

Nicholas A Hinckley

Apr 9, 2025 — 3 min read
Make Friends With Friction
Beaux Cantelli/FMK Agency

Make Friends With Friction

Unmanaged conflict becomes chaos. Ego-driven conflict becomes politics. But intentional, honest, open conflict? That’s leadership.

Mixtape

Nicholas A Hinckley

Nicholas A Hinckley

Apr 7, 2025 — 3 min read
Weathering Change vs. Changing the Weather
Beaux Cantelli/FMK Agency

Weathering Change vs. Changing the Weather

Most companies spend the bulk of their budgets maintaining the status quo—patching outdated websites, optimizing last year’s campaigns, tweaking things at the margins. The weather changers? They build from scratch, burn down what’s irrelevant, and create the future they want to exist in.

Brains On

Nicholas A Hinckley

Nicholas A Hinckley

Apr 2, 2025 — 3 min read
Think Tank, Punk Zine, Brand Journal. Call It What You Want.

Think Tank, Punk Zine, Brand Journal. Call It What You Want.

We built something different. Introducing Classy Animal from FMK Agency and Fly More Kites – a place to unpack the ins and outs of marketing, thought leadership, and creative strategy.

Supdates Mixtape

LaNae Riviere

LaNae Riviere

Apr 1, 2025 — 2 min read
2024: The Year Marketing Got Weird (And Thrived)

2024: The Year Marketing Got Weird (And Thrived)

Because 2024? It got weird—in the best way possible. Marketing tech wasn’t just a tool this year; it became a playground.

Supdates

Nicholas A Hinckley

Nicholas A Hinckley

Mar 10, 2025 — 4 min read
Classy Animal - by FMK Agency Classy Animal - by FMK Agency

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