Smart takes on strategy, leadership, and the future of agency life. Curious, contrarian, and built for people asking bigger questions about how (and why) we work.
Build Culture, Not Just Campaigns
A strong internal culture is the difference between an agency that delivers and one that leads. It shapes the kind of ideas you pitch, the risks you take, and the standards you hold. If you want the work to stand out, the culture behind it needs to mean something.
LaNae Riviere
What If We Just Wrote More Stuff We Care About?
What if you gave yourself permission to make something better, not flashier or louder, just more honest? What if you stopped writing like you’re trying to meet quota and started writing like you’re trying to connect? That’s where the good work starts.
LaNae Riviere
Weathering Change vs. Changing the Weather
Most companies spend the bulk of their budgets maintaining the status quo—patching outdated websites, optimizing last year’s campaigns, tweaking things at the margins. The weather changers? They build from scratch, burn down what’s irrelevant, and create the future they want to exist in.
Nicholas A Hinckley