Beaux Cantelli/FMK Agency Misunderstanding AI is Easy... When You Don't Know How to Use It When using AI tools, most people just throw in vague prompts. They get weak answers, and then blame the tech. But AI is only as good as your input. Here’s how to improve your prompts, and your output. Plugged In Nicholas A Hinckley May 12, 2025 — 4 min read
Beaux Cantelli/FMK Agency Blurring the Lines Between Brand Strategy and Brand Management Brand strategy defines who you are, what you stand for, and how you connect with your audience. You want the best for your brand, so strategy and management should support that, from start to finish. Plugged In LaNae Riviere Apr 14, 2025 — 4 min read