Beaux Cantelli/FMK Agency Misunderstanding AI is Easy... When You Don't Know How to Use It Most people throw in vague prompts, get weak answers, and blame the tech. But AI is only as good as your input. Here’s how to improve your prompts—and your output. Plugged In Nicholas A Hinckley Apr 15, 2025 — 4 min read
Beaux Cantelli/FMK Agency Blurring the Lines Between Brand Strategy and Brand Management Strategy defines direction and positioning. Management keeps that vision consistent and recognizable in the market. Understanding how the two fit together helps businesses build strong, lasting brands. Plugged In LaNae Riviere Apr 15, 2025 — 4 min read
