Real Talk

Writers, designers, and strategists thrive in cultures where curiosity is welcomed and people feel safe being wrong on the way to getting it right. If no one can push back without a snide remark or a performance review, the work will suffer, and so will your team.

What AI is good at—bland summaries, recycled phrasing, high-volume output—it’s also what most of us have spent years trying to write against. The best marketing isn’t generated. It’s felt. It’s specific. It connects. And that still requires human brains.