Introducing Classy Animal – The Thought Leadership Magazine from FMK Agency, and Fly More Kites.
Ever read a blog post and think, “Cool… but did this person even want to write this?”
Yeah, same. That’s why we built something different.
Classy Animal is our creative lab, our strategy journal, our long-form love letter to people doing smart work in weird times. It's the place where our fintech obsessions, branding experiments, and content therapy sessions all spill out into something worth sharing.
Born from the team behind FMK Agency, FlyPay, and FMK Music, this magazine is where we unpack the things we’ve learned helping enterprise clients navigate transformation—not with hype, but with hands-dirty strategy and creative work that actually works.
We’re not trying to win the thought leadership Olympics. We’re just here to share sharp insights, bold stories, and maybe even a few honest confessions. It’s smart stuff, written by people who still believe in the power of good ideas—and aren't afraid to make them uncomfortable.
So… Why Call It Classy Animal?
Because strategy doesn’t have to be sterile, and creativity doesn’t have to be chaotic.
Because we believe in work that’s sophisticated and wild at the same time.
Because we’re tired of pretending everything needs to sound like a quarterly boardroom update.
What’s Next?
Sign up for the newsletter if you want to be challenged, inspired, or occasionally thrown into a creative identity crisis (in a good way).
Let’s make strategy stranger. Let’s make creative sharper.
Let’s build something that doesn’t quite fit the mold.
— The FMK Team
