A few years ago, we at FMK Agency made the decision to walk away from social media. We deleted our accounts, wiped our posts, and opted out of the noise. Why? Because we didn’t see value in it. We were burning unnecessary cash, pushing values and technologies we didn’t personally or professionally align with. It felt hollow, like throwing our creativity into the void while polarizing conversations dominated every corner of these platforms. We didn’t want to participate in that—and so we didn’t.
But here we are in 2025, and we’ve decided to come back.
So, what changed? A lot. In reflecting on our growth as a company and the shifts we’ve seen in the world, it became clear that having no voice wasn't an option anymore. These platforms—flawed as they are—shape conversations, beliefs, and opportunities at an extraordinary scale. To remain silent was, in many ways, a choice to stay disconnected. And we’re not okay with that.
We’ve returned to social media not to sell or manipulate, but to reconnect. To tell stories. To engage like real human beings with perspectives, quirks, and differences that make us uniquely us. Whether you agree with us, challenge us, or simply stop by to listen, we want to create space for honest, human connection.
Why LinkedIn?
Among all platforms, LinkedIn felt right for this rebirth. It’s not about memes or trends—it’s about people, ideas, and conversations that build relationships. That’s where we thrive: in helping businesses tell better stories, build better brands, and spark change in ways that feel authentic and impactful. LinkedIn allows us to connect with other professionals—our people—who care deeply about what they do and want to do it better.
Our goal isn’t to blend in or follow the playbook. We’re here to write something new. To push the boundaries of creativity, support the incredible people and businesses we work with, and celebrate a world where looking, thinking, and living differently isn’t just accepted—it’s celebrated.
We know this approach won’t resonate with everyone, and that’s okay. The goal isn’t universal approval; it’s real connection. And if this post is the start of that, well, then, welcome to the conversation. Let’s build something weird, meaningful, and unafraid. Together.
